What started as one crafter’s obsession quickly became something much bigger. On December 24, 2025, our founder Katie launched the first chapter of Rivals for a Reason, before the Heated Rivalry finale even aired, to raise money for The Trevor Project. After making heaps of bracelets for herself and friends, she decided to turn fandom creativity into something meaningful. That first campaign raised an incredible $10,002.

By Chapter 2, Rivals for a Reason had grown into a global volunteer effort, with an amazing team supporting everything from bracelet-making to operations, shipping, graphics, and community engagement. Chapter 2 supported the Michael J. Fox Foundation for Parkinson’s Research in honor of our Game Changers queen, Rachel Reid, and raised more than $38,000 for Parkinson’s research.

No matter how much we raise, we remain deeply grateful for the community that makes all of this possible. Rivals for a Reason exists because people found connection, belonging, and joy in these stories and wanted to give that feeling back to the world.

If you’re not already our tHRiends, we’d love a follow. You can find Rivals for a Reason on Threads & Instagram.